The K Shaped Economy

Published: 04 May 2026

In the coming months, lower-income quintiles face rising costs for gas and essentials.

Consumer Debt: Delinquency rates for credit cards and subprime auto loans have reached levels not seen since 2011 or the Global Financial Crisis, signaling extreme stress at the bottom of the K.  Market Sentiment: A gap exists in economic perception; those with significant stock ownership feel the economy is improving, while those without do not. 

Consumer Spending Patterns

  • The Upper Arm (Growth): High-income earners, typically those with household incomes above $160,000–$175,000, continue to spend on premium goods and services.
    • The top 20% of earners currently account for approximately 60% of all consumer spending.
    • Spending is driven by asset appreciation in stocks and real estate rather than just wage growth.
    • Demand remains high for travel and higher-end products and services.
  • The Lower Leg (Contraction): Lower and middle-income households reduce discretionary spending.
    • Spending is restricted to essentials like groceries and rent, which have been affected by persistent price increases.
    • There is a clear shift toward value brands and "trading down" at retailers and fast-food chains.
    • Increasingly, many in this group are reliant on credit cards and buy-now-pay-later services to maintain basic consumption. 

Impact of Lower Corporate Earnings

When corporate earnings decline, businesses have historically responded in ways that increase the K-shaped divide: 

  • Employment and Wage Stagnation: Companies facing profit pressure may implement job cuts or hiring freezes and limit wage increases, which directly impacts the income of the lower 80% of households.
  • Pricing Power vs. Discounts:
    • Premium-tier companies may maintain high prices to preserve margins, as their affluent customers are less price-sensitive.
    • Mass-market companies (e.g., McDonald's, PepsiCo) are forced to offer aggressive discounts and value meals to lure back budget-conscious consumers, further pressuring their own earnings.
  • Increased Fragility: Lower corporate earnings can reduce funding for government programs or social safety nets, further reducing the stability of low-income households. 

Economic Indicators for 2026

Retail Sales: Headline retail sales are forecast to decline.  In the current K-shaped economy, consumer spending is characterized by a divergence where high-income households drive growth while lower-income earners pull back due to financial strain.

Consumer Spending Patterns

  • The Upper Arm (Growth): High-income earners, typically those with household incomes above $160,000–$175,000, continue to spend on premium goods and services.
    • The top 20% of earners currently account for approximately 60% of all consumer spending.
    • Spending is driven by asset appreciation in stocks and real estate rather than just wage growth.
    • Demand remains high for travel and higher-end products and services.
  • The Lower Leg (Contraction): Lower and middle-income households reduce discretionary spending.
    • Spending is restricted to essentials like groceries and rent, which have been affected by persistent price increases.
    • There is a clear shift toward value brands and "trading down" at retailers and fast-food chains.
    • Increasingly, many in this group are reliant on credit cards and buy-now-pay-later services to maintain basic consumption.

Impact of Lower Corporate Earnings

When corporate earnings decline, businesses have historically responded in ways that increase the K-shaped divide: 

  • Employment and Wage Stagnation: Companies facing profit pressure may implement job cuts or hiring freezes and limit wage increases, which directly impacts the income of the lower 80% of households.
  • Pricing Power vs. Discounts:
    • Premium-tier companies may maintain high prices to preserve margins, as their affluent customers are less price-sensitive.
    • Mass-market companies (e.g., McDonald's, PepsiCo) are forced to offer aggressive discounts and value meals to lure back budget-conscious consumers, further pressuring their earnings.
  • Increased Fragility: Lower corporate earnings can reduce funding for government programs and social safety nets, further weighing on the stability of low-income households.

Economic Indicators for 2026

  • Retail Sales: Headline retail sales are forecast to decline in the coming months as lower-income quintiles face rising costs for gas and essentials.
  • Consumer Debt: Delinquency rates for credit cards and subprime auto loans have reached levels not seen since 2011 or the Global Financial Crisis, signaling extreme stress at the bottom of the K.
  • Market Sentiment: A gap exists in economic perception; those with significant stock ownership feel the economy is improving, while those without do not. 

The Week of April 13 to April 17, 2026

Published: 19 April 2026

The US stock market experienced a broad rally despite ongoing geopolitical tensions.

US Stock Market Performance

The stock market showed significant resilience, and the S&P 500 reached a new all-time high, rising 3.6% for the week. The Dow Jones Industrial Average gained 3.0%, the Nasdaq Composite jumped 4.7%, and the Russell 2000 Small Caps index rallied 4.0%. Overall sentiment remained strongly bullish.

CBOE VIX Volatility

The CBOE VIX trended steadily downward, opening the week on April 13 at 20.61 and dropping significantly to 17.48 by the market close on Friday, April 17.

Earnings Announcements

This week was the start of the Q1 2026 earnings season, led by major financial institutions.  Goldman Sachs reported earnings on Monday, April 13, and delivered strong performance despite volatile market conditions.  GS reported net revenues of $17.23 billion and a diluted earnings per share (EPS) of $17.55.

Geopolitical Events

A primary focus of global markets was the Middle East, specifically the status of a nearly seven-week ceasefire agreement involving Iran, Israel, and the US.

Ceasefire Tensions: The market experienced a slight dip late in the week as Iran questioned the US's adherence to the agreement, raising concerns about whether the ceasefire would hold.  Pakistan's army chief continued to meet with Iran's parliament speaker to press for an extension of the pause in fighting.

Oil Prices: The geopolitical uncertainty heavily impacted energy markets.  Concerns over the critical Strait of Hormuz pushed oil prices higher.  Brent crude rose to settle at $99.39 a barrel as traders weighed the risk of peace talks breaking down.

April 6, 2026 - April 10, 2026

Published: 12 April 2026

The US stock market experienced wide swings associated with economic and geopolitical factors, including tensions between the United States and Iran.

Market Performance Overview

Following a week of volatility, major indexes finished the week higher as market participants responded to potential peace talks and the possibility of the Strait of Hormuz reopening.

  • S&P 500: Ended the week with a rally, gaining 0.6% on Thursday to close at 6,824.66. The index recovered from early-week declines after Israel authorized direct negotiations with Lebanon.
  • Dow Jones Industrial Average: Gained 275.88 points (0.6%) to finish at 48,185.80.
  • Nasdaq Composite: Led gains among major benchmarks, climbing 0.8% and finishing at 22,822.42.

CBOE VIX Activity

Date

VIX

Change

Market Context

April 6

24.17

+1.26%

Tentative trading ahead of US bombing deadlines.

April 7

25.78

+6.66%

Peak anxiety amid oil price surges.

April 8

21.04

-18.39%

Sharp drop following the announcement of a two-week ceasefire.

April 9

19.49

-7.37%

Volatility compressed.

April 10

19.23

-1.33%

Stabilized near 19.5 ahead of March CPI data.

 

Economic and Geopolitical Factors

  • The Iran Ceasefire: The primary catalyst for the mid-week reversal was the two-week ceasefire and the reopening of the Strait of Hormuz. Crude oil prices, which briefly surged past $100/barrel, settled near $97.87 by Thursday.
  • Inflation Concerns: On Friday, April 10, the market's focus shifted to the March CPI report, a 3.3% year-over-year increase, the largest since 2024, largely due to the recent energy price shocks.

Earnings Estimates - First Quarter of 2026

Published: 04 April 2026

Analysts' forecasts for the total S&P 500 earnings growth range between between 11.3% and 13.4% for the first quarter of 2026.  Estimates forecast the highest growth to be concentrated in Technology, making up 80% of the total index's earnings expansion. 

Sector Earnings Growth Forecasts (Q1 2026)

  • Information Technology: Projected at +23.7% to +24.8%. This sector remains the primary source of market-wide growth, driven by massive artificial intelligence (AI) infrastructure investments that exceed $650 billion. In addition, Industrials will benefit as data centers and electrical utility capacity expands.  
  • Financials: Expected to grow by +19%. Growth is supported by a stable credit environment and rising capital markets activity.
  • Basic Materials: Forecasted at +14.6%.  Analysts cite increased demand for industrial metals linked to energy and defense projects.
  • Energy: Expected to grow by +7.6%.  Despite volatility in crude oil prices and supply concerns in the Middle East leading to additional earnings revisions.
  • Health Care: Expected to show modest growth. While leading in prior quarters, the sector is currently facing some downward revisions to corporate earnings estimates.

 

Sector Performance Drivers & Risks

  • Consumer Sentiment: Downward estimate revisions are anticipated in the Consumer Discretionary and Consumer Staples sectors.  Analysts anticipate reduced revenue as a result of lower free-cash-flow trends impacting consumption by lower-income households

    Analysts' estimate total S&P 500 earnings growth at between 11.3% and 13.4% for the first quarter of 2026.  Growth estimates forecast the highest growth to be concentrated in the Technology sector, contributing approximately 80% of the total index's earnings expansion. 


    Sector Earnings Growth Forecasts (Q1 2026)

    • Information Technology: Projected at +23.7% to +24.8%. This sector remains the primary source of market-wide growth, driven by massive artificial intelligence (AI) infrastructure investments that exceed $650 billion. In addition, the Industrials will benefit as data centers and electricity capacity develops.  
    • Financials: Expected to grow by +19%. Growth is supported by a stable credit environment and rising capital markets activity.
    • Basic Materials: Forecasted at +14.6%. Analysts cite increased demand for industrial metals linked to energy and defense projects.
    • Energy: Expected to grow by +7.6%. Despite volatility in crude oil prices earlier in the year, including supply concerns in the Middle East, leading to increased earnings revisions for the sector.
    • Health Care: Expected to show modest growth. While leading in prior quarters, the sector is currently facing some downward revisions to corporate earnings estimates.

     

    Sector Performance Drivers & Risks

    • Consumer Sentiment: Downward estimate revisions are anticipated in the Consumer Discretionary and Consumer Staples sectors.  Analysts point to reduced revenue as lower free-cash-flow trends impact consumption by lower-income households.
    • Real Estate: Remains the most challenged sector due to "supply imbalances in the commercial office segment" persisting since the pandemic.
    .

April 2, 2026 - Volatility Index Activity

Published: 02 April 2026

The CBOE VIX experienced significant price action today, driven by geopolitical escalations and a surge in energy prices. After a sharp morning spike, the index moderated throughout the afternoon as equity markets recovered from their session lows.

Trading was likely influenced by the upcoming long weekend, as U.S. markets are closed for Good Friday.  This contributed to defensive positioning ahead of three days of potential risk.

VIX Intraday

    • Last Price: 23.87 (as of 3:15 PM CDT)
    • Daily Range: 23.87 – 27.89
    • Opening Price: 26.78
    • Previous Close: 24.54
  • Geopolitical Risk: The VIX gapped higher at the open, hitting a high of 27.89 in early trading. This followed a national address by President Trump late Wednesday, which signaled the likely continuation of military action in Iran.
  • Energy Markets: Global volatility surged over 8% as oil prices rose to over $112/barrel. Concerns remain regarding the continued closure of the Strait of Hormuz.
  • Market Reversal: Despite the concern, the VIX steadily declined from its morning highs as the S&P 500 recovered most of its 1.5% early loss. By mid-afternoon, the VIX fell below its previous close, reflecting a "volatility crush."
  1. Market Summary for March 30
  2. NASDAQ Correction
  3. Market Resilience
  4. Relief - Monday, March 23, 2026

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